BRANDlytics
Real-time analysis in TV and live streams for marketing optimization
Realtime Analysis
Monitor the impact of your brand in real time.
Profitability analysis of your TV advertising
We provide the necessary data for an economic analysis of TV advertising.
Own AI technology
4 years of AI technology development in Germany. No external dependencies. Our product can be personalized according to your needs.
Competitor Analysis
Do you know your competitors? Be faster and be better..
Advisory
We advise you on investing in your advertising campaigns. Learn how to increase your social media engagement and brand value.
Transparency and objectivity
Don’t be blind and demand evidence of your brand’s impact and how it’s being measured.
Soccer match example
Ice hockey match example
BRANDlytics Brandmonitor
We monitor the use of your brand on all relevant TV channels. With the help of our AI, we analyze when, where and in what context the brand is used. Is the brand part of a banner ad at a soccer station or does a tennis player wear it on his shirt?
Was the camera work such that the brand was clearly visible to the viewer.
All occurrences are stored as individual events or objects with position and size in our data warehouse and processed using our BI.
Based on this, you can use our web-based reporting tools to carry out detailed evaluations or access data via API.
Many predefined KPI reports are available for this purpose, e.g.: :
- number of occurrences of a brand (total, per channel, per show, etc.)
- visibility in seconds
- percentage of unobscured detectability
- position on the screen
- and many more
How does it work?
You load all relevant variants of your brand used in marketing into our system and select the channels or shows in which you want monitoring. All variants are then automatically trained and recorded in real time in the future.
BRANDlytics ADbase
ADbase is a database of all relevant TV channels with commercials and extensive metadata, which we are constantly expand and updated with the help of our AI.
The metadata include e.g.:
- Brand
- Webseite
- Category
- List and type of occurring products / objects
- and many more
Web tools with extensive filters are available for searching in ADbase.
ADmonitor is based on ADbase and provides real-time notifications when a specific commercial is broadcast.
For example, the following criteria or filters can be selected to trigger notifications:
- Spot
- Brand
- List of TV channels
- List and type of occurring products / objects
- and many more
A webhook can be set for the notification. Alternatively, the notification is sent by e-mail or SMS.
BRANDlytics, a solution that revolutionizes the way advertising is done.
Trained brands
